Paphos is planning to increase promotion of the district and has drawn up an action plan for 2017, which includes improvements in the use of social media and other promotional outlets, according to an announcement by the local tourism board.
An announcement said that an action plan was drawn up taking into account, primarily, that Paphos will be the European Capital of Culture 2017.
The budget will allow for the upgrading of printed and electronic material which is a presentation of the area, reinforcement of participation in specialised exhibitions and workshops abroad, to further develop wedding tourism, sports tourism, rural tourism, winter tourism and other niches.
In addition, efforts will be increased to host journalists, bloggers and other tourism partners in Paphos. The use of social media to promote the district and events will be upgraded and efforts will also focus on attracting domestic tourism to the district, especially due to the Pafos2017 title, it said.
The tourism board added that visitor numbers for 2017 are looking positive so far, according to the relevant bookings and enquiries at travel agencies and airlines from several key markets.
“Both the Paphos regional board of tourism and its partners are optimistic that next year could reach record numbers and further contribute to solving the chronic problem of seasonality.”